Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone. In an undifferentiated category, that represents a ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

Your streaming service portfolio just got a new color: teal. To mark its official merging with Hulu, Disney+ has rolled out a new logo for its streaming service app. Out with the blue, in with the ...

You know it’s a “slow news day” when people start talking about color schemes for logos over just about anything else that’s going on in the gaming world. Yet, here we are. As we reported previously, ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools used to ...

The Columbus Blue Jackets are proud to unveil their official 25th season logo, a dynamic design that pays tribute to the franchise's legacy, the state of Ohio, and the team’s deep historical ties. The ...

Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here. The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone ...

Seattle’s NHL team is named the Kraken, after a mythical creature. So, it made sense to have its American Hockey League affiliate in the California desert follow suit. *-Named after the mythical ...