While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...
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Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...
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