High-brightness (HB) LEDs continue to increase in popularity due to the numerous advantages they offer when compared to the conventional lighting solutions. One of the advantages of HB LEDs is their ...

Recently I was asked to lecture at a college for a course in advanced cinematography. The professor asked that I include color theory in my lecture and at first, I was a little overwhelmed at the ...

Colors can inspire mood, convey attitude, or create instant associations in people’s minds, making it a powerful tool for branding. But FiftyThree, the team behind Paper for iPad, saw that as a major ...

Pantone has chosen its “Colors of the Year” for 2020, and they are a study in contrasts: “Illuminating,” a sunshine-y yellow; and “Ultimate Gray,” which is... pretty gray. The New York Times posits ...

At the beginning of the color world, there are three primary colors -- red, yellow and blue. If you mix any of these colors together, the mixtures are called secondary colors. If primary and secondary ...

Colors play a huge role in the way we perceive the world. Without even realizing it, colors have the ability to evoke emotions and trigger certain reactions. Colors can even go as far as subliminally ...