Despite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers’ single best tool for effective campaigns. Done sensibly, it enables marketers to find out ...

Most distributors track internal performance — but lack a clear view of market opportunity. As the first in a three-part ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...