The new iX3 dials down the drama without losing character, though BMW says it's not finished with expressive designs like the ...

The pink-carbon add-ons have turned this BMW i7 into a more vibrant electric vehicle. But do you really dig this ...

The facelifted BMW M5 Touring (and Sedan), which is expected to launch for the 2027 model year, won't look anything like this ...

A Shift in BMW Design Philosophy? Adrian van Hooydonk, BMW’s head of design since 2009, has weathered years of criticism over the brand’s increasingly controversial grille designs. From the polarizing ...

In the late 1990s, BMW decided it would not be enough to sell fast coupes and practical sedans, it wanted a halo car that ...

BMW recently unveiled the Concept 4, whose name might not resonate because it was probably hard to get past the vehicle's glaring grille in order to read the details. But even if the rest of the world ...

It’s not unfair to call BMW and Mercedes-Benz two sides of the same coin. Both put forth a steadfastly Germanic and fiercely independent take on luxury, design, and performance that’s made them ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

BMW has caught a lot of grief regarding its recent changes in design language. Namely, people take issue with the big grilles (which still exist, at least for now) and the rather sharp lines that kind ...

After unveiling its Vision Neue Klass this week, BMW teased a first look at its upcoming electric SUV during a video presentation. BMW gave us a glimpse into the luxury brand’s future after ...

BMW just gave a glimpse at what its future cars will look like. The brand's latest concept shows the radical design direction it's taking. The next-generation electric vehicles are slated to hit roads ...

A new BMW patent hints at proprietary screws that resemble the brand’s emblem, raising questions about accessibility and ...