Marcelo Calbucci is the author of The PRFAQ Framework, with insights and guidance for adapting Amazon’s strategic process for use in startups and other businesses. (GeekWire Photo / Todd Bishop) This ...
Jeff Bezos sorts decisions into two categories — those you can walk back, and those you can't. The concept of "one-way door" and "two-way door" decisions is meant to help big companies move quickly.
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