With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity. Typically all logos fall into one of five broad categories: wordmarks, ...

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The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Gracing the front of just about every NHL sweater ever worn, logos have played an underappreciated but very important role in hockey history. They can be an instant visual link between eras; players ...

This year’s Olympics have a confusing logo for a confusing time. After delaying the Games last year to curb the spread of COVID-19, Olympic organizers opted against updating the logo for 2021. The ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...