Oracle has been strengthening its digital marketing arm for more than a decade, and Monday announced an agreement to acquire cloud-based data management platform BlueKai. It puts the traditional ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a significant expansion of its flagship sustainability program, ...

The Trade Desk, Inc. TTD is positioning OpenPath as a transformative force in the digital advertising supply chain, reinforcing its long-standing commitment to transparency, efficiency and ...

The proposed update would help media buyers better understand how bid requests are created and routed across programmatic ...

According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...

PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology ...

SupplyChain v1.1 advances meaningful update to help advertisers better understand how bid requests are created, handled, and routed across the programmatic supply chain; For Public Comment Until ...

NO-HEADQUARTERS/LONDON, May 18, 2023 (GLOBE NEWSWIRE) -- PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a new ...

VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura. “We’re at a point in the evolution of streaming TV ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering ...

Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent ...

Equativ, the end-to-end media platform, has announced a new strategic partnership with Trainline, the European independent rail and coach travel app. Thanks to this collaboration, Equativ’s media ...