Total advertising revenues in the German TV, video and audio market are expected to grow by around 4.6% to €6.31 billion this year (2024: €6.04 billion). In 2024, revenues rose by just 2.5%. German ...

The Online Advertising Market is expected to grow at a CAGR of ~% over the forecast period (2023 – 2027). Over the years, technological developments regarding the internet, combined with its ...

The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign control via real-time bidding and ...

Germany’s antitrust watchdog made some interesting comments vis-à-vis the programmatic advertising market yesterday — which question the appropriateness and sustainability of the (still dominant) ...

COLOGNE, Germany -- Buena Vista International in Germany has signed a long-term deal with Berlin-based mobile marketing group YOC to develop film marketing campaigns for Internet and mobile phone ...

German data protection authorities published new guidelines in December 2013 about the collection and processing of personal data for advertising purposes. The 2013 advertising guidelines (available ...