Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Whether your distribution platform is print, Internet, television or radio, the function of advertising is based on the principles of supply and demand. The goal of creating a specific demand for your ...

The functions of a trade mark include "not only the essential function of the trade mark, which is to guarantee to consumers the origin of the goods or services, but also its other functions, in ...

SAN FRANCISCO — Facebook is planning to remove 5,000 targeted advertising functions from its platform to prevent discrimination, the social media company announced in a blog post Tuesday. The moves ...

Attitude objects have been shown to play an important role in attitude functions, with attitudes toward some objects or products serving primarily a single function. These findings imply that products ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a ...