Google adds new data transmission controls to Ads consent stack

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is ...
exchangewire.com

US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI

Netflix’s in-house ad tech stack will start rolling out in the US in April, revealed Damien Bernet – the company’s vice-president, EMEA advertising – at The Future of TV Advertising Global last week.
Pocket Gamer.Biz

Mobile publishers must move "from reacting to directing" their ad stack, says Teqblaze CPO

Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.
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Netflix continues to attract ad dollars as it offers ‘holy trinity’ to advertisers

Netflix Inc (NASDAQ: NFLX) remains in focus after reporting a strong Q2 as the streamer’s ad-supported tier continued to gain traction, with impressions soaring nearly 400%. In its second financial ...
exchangewire.com

Content Ignite® Launches Revenue Insights Hub to Help Publishers Unlock Hidden Revenue Potential

Content Ignite®, a No-Code, SaaS Ad Stack Management Platform, has officially launched its new Revenue Insights Hub, a powerful addition to the company’s Fusion platform, aimed at helping publishers ...